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  • Writer's pictureEvamaria Foltz

How to Find Your Ideal Client

When you think about business, one common theme is that you need to know how to find your ideal client. In this blog, we interviewed guest host Molly Swift, owner of Fine Roots Marketing. Molly is a marketing expert focused on small businesses just like yours. Read on to hear what Molly had to say about finding your ideal client and what it does for your company.


First, let’s define “Ideal Client”:

An ideal client is your business’s target audience. There are a few different words for it, like customer persona, ideal client, and target demographic, but I think people don't understand what those words mean and why that matters in the grand scheme of things. Let’s define all of those words and give an idea of why they matter. To do this, we have to talk about people.


When it comes to the target audience, a business owner should already have an idea in their mind who that is. It's basically who you are trying to reach. At the end of the day, you need to target the people who develop a sense of loyalty both to your product and to you. What is something that compels and motivates people to part with their hard-earned money and spend it with your business?


What does your Target Audience look like?

Think about who your customers are and what they look like on a habitual basis. However, this doesn’t necessarily mean what they look like physically, although that sometimes can come into play, but in terms of habits, in terms of their goals personally, and in terms of their expenditure. It could be influenced by location, income, gender identity, marital status, and many other variables. This is where brand identity and diversity come into play.

You need to understand all forms of demographics and everything that compels and motivates your potential clients within those demographics.


How do YOU find your ideal client? Let's try an exercise.



Think about somebody interested in consuming what you are giving them. For example, If you are a marketing agency, Molly as a marketing agency would want a local business owner dedicated to ethically providing for the community in doing whatever their company does. It seems super simple, but doing this exercise helps inform you about your relationships with your clients. Significantly, it also doesn't limit who your ideal client could be; it simply lets you know who to focus on.


Target Demographic:

Suppose you want to target a specific demographic, again going back to the example of Molly as the marketing agency if her company focuses on business owners. In that case, you want to help people grow and help them find their identities specifically. However, she could still work with a large, already-established business, just as Molly could work with a company that has not been officially set up yet.

In finding your target demographic, you are not restricting yourself by saying, “This is the ONLY type of person I want to work with.” You are simply providing yourself with a roadmap, one that is essential to growing your business. That doesn’t have to mean that you sit down and analyze all of your local population and get heavy into data, although that is a good idea as well. For now, focus on this bite-sized starting point. Being able to look ahead and say

“I know my brand. I know my company. I know who I'm trying to appeal to.”

An easy way for a business owner to visualize this is to think about your consumer habits. Think about yourself. For a moment, separate yourself from your job and personal duties. Imagine you’re just driving down the road or at home. How do you respond to different messaging, and what do you notice in terms of other brands around you? What does it take to motivate you to do what you expect your ideal clients to do?


Getting customers in your door starts with figuring out who your customers are. Once you have your ideal client avatar figured out, please share it in the comments on this blog. This has been a simple lesson in finding your ideal client as a business owner, but it will allow you to think more deeply about your marketing on a big and small scale. Marketing is something you may find yourself thinking about every day. We at Clever Entrepreneurship want to thank Molly Swift for her time and expertise. Don’t forget to check out our podcast episode, where you can listen to this information and MORE.






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